“This document explores the popularisation of the herein after referred to as smart devices (Tablet PC’s and smart phones) and some of the new user habits emerging from the use of such devices and their effects on TV viewing (although such effects could also extrapolate onto other types of media). This study also lists many, though not all, the initiatives that are currently pioneering into this market area.”
“Twitter’s UK general manager Tony Wang expects broadcasters to start using the microblogging service in more “artful” ways beyond showing hashtags and account handles on-air.
‘Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy,’ he told the MIPCube conference in Cannes.
Wang cited stats showing that 80% of under-25s are using a second screen to communicate with friends while watching TV, while 72% of them are using Twitter, Facebook and other mobile apps to comment on the shows they watch.”
“What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? This was the starting point for a nearly year-long project by London-based digital agency Made By Many to turn British commercial broadcaster ITV’s ITV News website into a service providing truly ‘digital native news.'”