Inter-cultural differences in gesture control of consumer electronics: The UX Fellows Gesture Study

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A growing number of gesture-controlled consumer electronics are coming to market. Some of the latest smart TVs, smartphones, cameras and game consoles are able to capture our hand movements and translate them into user interface commands.

This poses new challenges for user experience design for globally merchandized devices, as gesture behavior is presumably influenced by local cultures.

As specialists for culture-specific user experience research, UX Fellows wanted to find out which semantic gestures people from various cultures would spontaneously use to control consumer electronics like interactive TVs.

 

 

Alberto Dafonte‘s insight:

A cross-cultural study spanning 18 countries on spontaneous gesture behavior by UX Fellows

See on www.uxfellows.com

Larry Schwarz: Content is not King. Content is Gum | | MIPBlogMIPBlog

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It seems that the king that is content no longer sits on a secure and exalted throne. The baby boom of platforms and the need to fill them has caused a content creation explosion that could outpace demand, at least in regards to demand for the type that had been created for film and television and meant to form the basis of a library with revenue streams. Content is no longer the monarch that was meant to be unquestionably worshipped for decades as result of His inherent status as a divinity or at the very least his divine right.  The old kingdoms are giving way to newly formed democracies, sprouting up everywhere, on our laptops, in our hands, our wrists, our glasses and probably soon implanted in us. Rather than enjoying long, steady reigns, content now seems to subject to term limits and recall.  Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece.

Alberto Dafonte‘s insight:

"Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece"

See on blog.mipworld.com

Abigail Marks: 2012’s Best Branded Entertainment

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“While there are a host of attributes by which to rank this year’s programmes – creativity, effectiveness, audience reach – the following represent the ones who were a cut above the rest. I’ve pointed out all year, notably here on MIPBlog, that branded entertainment should serve a custom, targeted purpose, specific and strategic to the brand. This select group of programmes has delivered authentic brand story in a cultural context, prioritising the entertainment or utility for the target audience”.

 

Alberto Dafonte‘s insight:

"This year has truly been a tipping point for branded entertainment", says OgilvyEntertainment’s associate director. Here’s why!"

See on blog.mipworld.com