Twitter UK boss says social TV happens whether broadcasters like it or not

Via Scoop.itThe Social TV

“Twitter’s UK general manager Tony Wang expects broadcasters to start using the microblogging service in more “artful” ways beyond showing hashtags and account handles on-air.

‘Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy,’ he told the MIPCube conference in Cannes.

Wang cited stats showing that 80% of under-25s are using a second screen to communicate with friends while watching TV, while 72% of them are using Twitter, Facebook and other mobile apps to comment on the shows they watch.”

Via www.guardian.co.uk

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