Larry Schwarz: Content is not King. Content is Gum | | MIPBlogMIPBlog

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It seems that the king that is content no longer sits on a secure and exalted throne. The baby boom of platforms and the need to fill them has caused a content creation explosion that could outpace demand, at least in regards to demand for the type that had been created for film and television and meant to form the basis of a library with revenue streams. Content is no longer the monarch that was meant to be unquestionably worshipped for decades as result of His inherent status as a divinity or at the very least his divine right.  The old kingdoms are giving way to newly formed democracies, sprouting up everywhere, on our laptops, in our hands, our wrists, our glasses and probably soon implanted in us. Rather than enjoying long, steady reigns, content now seems to subject to term limits and recall.  Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece.

Alberto Dafonte‘s insight:

"Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece"

See on blog.mipworld.com

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