Abigail Marks: 2012’s Best Branded Entertainment

See on Scoop.itThe Social TV

“While there are a host of attributes by which to rank this year’s programmes – creativity, effectiveness, audience reach – the following represent the ones who were a cut above the rest. I’ve pointed out all year, notably here on MIPBlog, that branded entertainment should serve a custom, targeted purpose, specific and strategic to the brand. This select group of programmes has delivered authentic brand story in a cultural context, prioritising the entertainment or utility for the target audience”.

 


Alberto Dafonte‘s insight:

"This year has truly been a tipping point for branded entertainment", says OgilvyEntertainment’s associate director. Here’s why!"


See on blog.mipworld.com