A Socially Engaged Audience Is Networks’ Best Marketing Team | MediaWorks – Advertising Age

See on Scoop.itThe Social TV

“A socially engaged TV audience is the most powerful marketing team networks have ever had,” says Mr. Ghuneim. “And social TV gives us the opportunity to understand and leverage an audience’s emotional attachment to a show, because TV is no longer a one-sided experience. Finally all our shouting at the TV can actually be heard. Brands that are smart enough to listen and leverage that emotional response can unlock valuable attention from an audience that actually cares.”

See on adage.com

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