Inter-cultural differences in gesture control of consumer electronics: The UX Fellows Gesture Study

See on Scoop.it – The Social TV A growing number of gesture-controlled consumer electronics are coming to market. Some of the latest smart TVs, smartphones, cameras and game consoles are able to capture our hand movements and translate them into user interface commands. This poses new challenges for user experience design for globally merchandized devices, as gesture behavior…

Transmedia Storytelling: Building Worlds For and With Fans

See on Scoop.it – The Social TV Gianluca Fiorelli:  “Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand’s story across multiple media outlets and platforms, while still giving users an active role in the expansion process?” See on www.seomoz.org

Abigail Marks: 2012’s Best Branded Entertainment

See on Scoop.it – The Social TV “While there are a host of attributes by which to rank this year’s programmes – creativity, effectiveness, audience reach – the following represent the ones who were a cut above the rest. I’ve pointed out all year, notably here on MIPBlog, that branded entertainment should serve a custom, targeted…